Industry Discussion

The Power of Software as a Service

Software as a service, referred to as SaaS, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted it is sometimes referred to as “on-demand software”. -Definition courtesy of Wikipedia Handshake, the number one ranked sales order app (in the […]

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It’s All About the Relationship

A client recently made the following statement to us: “Purchasing decisions are driven by brand awareness, until relationships are formed.” They asked for our thoughts on this statement, both in general and as it relates to the rebranding effort they are in the middle of. Our response, quite simply: “A-B-S-O-L-U-T-E-L-Y.”

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Marketing Shoptalk

Marketing shoptalk gets pretty confusing sometimes. We throw around jargon like “pitch” and “re-branding” and “click rate” like we’re talking about the weather. To combat this muddle of lingo, here’s a glossary that will hopefully put some of the confusion about all these buzzwords to rest. First thing’s first: let’s […]

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