The Next Big Iteration For Business Web Analytics

On October 14, 2020, Google’s VP of Buying, Analytics and Measurement, Vidhya Srinivasan, announced a major change coming for Google Analytics – Google Analytics 4 (GA4). And while beta users and Google Premier Partners had early glimpses of this new tool set, many of us (including me) weren’t sure what […]

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A Day in the Life: Mona Abboud

We are excited to welcome Mona as the new marketing intern on the Forum team! A graduate of Lakeview Academy’s class of 2018, Mona is now a senior in UGA’s Honors College, double majoring in international affairs and communication studies with a Spanish minor. Read on to learn more about […]

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Email Marketing is Not Dead

By Charters Embry, Junior Account Manager Did you know that we are using email marketing now more than ever? I didn’t until I had the opportunity to hear Jen Capstraw, CEO and Co-founder of Women of Email, speak at the 2021 Digital Summit in Atlanta. She explained to us that […]

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A Day in the Life: Emily DeWitt

Emily joins the Forum team as our new Project Manager, bringing with her a wealth of experience and expertise in helping us streamline the website development process for our clients. We are so glad Emily has become a part of the Forum fam! Read on to learn more about her. […]

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Why the written word is still important

By Morgan Lee, Storyteller & Wordsmith Pardon my trip down nostalgia lane, but I remember a time when I eagerly picked over the bones of Saturday’s college football games in the Sunday morning paper. Even if I attended a particular showdown, it was almost as if it did not count […]

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The 2021 Sales Funnel

By Matt Dubnik, Chief Engagement Officer The sales funnel. The sales process. Widen the funnel. Track the conversion. Feel the bottom-line impact. Each of these phrases is basically saying the same thing: show me the money. Undoubtedly, that is how most business owners think. They believe, “If I do X, […]

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3 Major Strategies on How to Rank in Google Maps

how to rank in google maps title graphic

by Nick Kastner, Director of Brand and Digital Strategy Since I took my first job in marketing in 2002, marketers have been trying to figure out how to improve their company’s, client’s or organization’s rankings in search engines – particularly Google. Today, increasing your rankings in Google – and particularly […]

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