As another Valentine’s Day quickly approaches, I cannot help but think about the history of the day. A holiday that dates back to St. Valentine and the Fifth Century, rooted in the celebration of love, is now one of the most widely celebrated holidays in the world. In fact, one […]
Multinational ride hail company Uber recently revealed its new logo, and people have been talking about it ever since. In the midst of the criticism and questions, we should all take some note. There are clear lessons to heed from this transportation mogul when it comes to logo creation.
This beautiful and exquisitely produced calendar was designed in 1966 by Massimo Vignelli and taken that year into the Design collection of the Museum of Modern Art in New York. After 49 years, a design from the sixties endures as an example of excellence in modern graphic design and is […]
There is no definition of this word in any dictionary we can find. But it’s a phrase we use on a daily basis. What it means to us is that we work diligently every day to track anything and everything related to our marketing efforts.
In 2006, John Mayer wrote the song, “Waiting on the World to Change.” The world embraced the catchy tune and identified with its message, helping the song to climb the billboard charts. A decade after the song was released, we began to wonder: Are we still waiting by for the […]
It’s no secret that social media is a key form of communication these days. However, that means when it comes to your organization or company, it is more important than ever to be selective and strategic with social media posts and messaging. Here a few key things to consider before […]
Software as a service, referred to as SaaS, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted it is sometimes referred to as “on-demand software”. -Definition courtesy of Wikipedia Handshake, the number one ranked sales order app (in the […]
Really, really cool infographic and information on social media platforms, all explained in terms of bacon. And doesn’t bacon honestly make everything better?? Courtesy of Northeast Ohio Media Group.
A client recently made the following statement to us: “Purchasing decisions are driven by brand awareness, until relationships are formed.” They asked for our thoughts on this statement, both in general and as it relates to the rebranding effort they are in the middle of. Our response, quite simply: “A-B-S-O-L-U-T-E-L-Y.”
Marketing shoptalk gets pretty confusing sometimes. We throw around jargon like “pitch” and “re-branding” and “click rate” like we’re talking about the weather. To combat this muddle of lingo, here’s a glossary that will hopefully put some of the confusion about all these buzzwords to rest. First thing’s first: let’s […]