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Industry Discussion

For Simplicity Sake

This beautiful and exquisitely produced calendar was designed in 1966 by Massimo Vignelli and taken that year into the Design collection of the Museum of Modern Art in New York. After 49 years, a design from the sixties endures as an example of excellence in modern graphic design and is […]

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Trackability

There is no definition of this word in any dictionary we can find. But it’s a phrase we use on a daily basis. What it means to us is that we work diligently every day to track anything and everything related to our marketing efforts.

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The Power of Software as a Service

Software as a service, referred to as SaaS, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted it is sometimes referred to as “on-demand software”. -Definition courtesy of Wikipedia Handshake, the number one ranked sales order app (in the […]

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It’s All About the Relationship

A client recently made the following statement to us: “Purchasing decisions are driven by brand awareness, until relationships are formed.” They asked for our thoughts on this statement, both in general and as it relates to the rebranding effort they are in the middle of. Our response, quite simply: “A-B-S-O-L-U-T-E-L-Y.”

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Marketing Shoptalk

Marketing shoptalk gets pretty confusing sometimes. We throw around jargon like “pitch” and “re-branding” and “click rate” like we’re talking about the weather. To combat this muddle of lingo, here’s a glossary that will hopefully put some of the confusion about all these buzzwords to rest. First thing’s first: let’s […]

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