We’ll be honest. We have a love/hate relationship with the Facebook advertising platform as some features are like marketing magic and others, like the ad review process, can be irritating. But, following the needs of a client a few weeks ago, we ran across a new feature to us: running […]
Ever show up to a party wearing the same thing as someone else? Or maybe it’s not exactly the same – it’s the same shirt, different color. And oh no, over there; someone else just walked in wearing “your” shirt in yet another pattern.
The North Georgia Community Foundation recently invited us to present a program about digital marketing strategies for nonprofit organizations, and we had such a good time that we thought we should share five key takeaways from the session on our blog. 1. Digital Marketing is More Than Social Media – […]
Organization is key to our work at Forum, and truthfully, key to the productivity of our everyday lives. As we all struggle with feeling like we have more to do and less time to do it, knowing how to stay organized keeps you on track and feeling on top of […]
Six years ago, Google launched its online advertising platform AdWords with just 350 advertisers. Today, more than 1 million people rely on AdWords to sell products and services across the globe. If the nearly $62 million in Google’s ad revenue isn’t enough to vouch for its success, then perhaps the […]
Campaigns are a great way to get exposure for your organization that brings awareness not only to the brand but also to an issue. Campaigns can range from product launches to issue awareness, but regardless of the type of campaign, you should begin by thinking about the story you want […]
There’s much to be said for the dog days of summer. While it’s often sweltering hot, it’s also a time when many people take vacations and stock up on much-deserved rest and relaxation. People are out of the office. Families are traveling. It’s a time where, for many businesses, things […]
Katharine Hepburn famously said, “If you obey all of the rules, you miss all of the fun.” That may be true, but when writing press releases, not obeying the rules may mean missing out entirely. And by rules, I’m referring to the AP Stylebook, the sacred text of journalists everywhere.
Creating a buzz around your business doesn’t require years of planning. In fact, there are some straightforward tactics that can help garner local publicity without spending thousands. With a little elbow grease and some grassroots efforts, your business can earn some much-deserved time in the spotlight. Here are three tactics […]
If you’re from Georgia, are a golf fan or just someone who enjoys immaculate scenery, then The Masters is a “can’t miss” affair each year. If you consider this just another golf tournament, you might be missing the bigger picture and discussion of how The Masters and Augusta National built […]