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Industry Discussion

Relationships STILL matter.

by Katie Dubnik, President So often in our industry, clients come to us laser focused on what we can do to help them drive new business, new clients, and new leads. While driving the “new” does have a place, we must not forget the value of your existing customers. It […]

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A dot is a lot – small changes teach us

by Brooke Burt, Creative Strategist I really haven’t known many people who have said that they love change. Change, to most, is something to be avoided and maybe even something to be feared. From changing careers to changing habits, some people would rather stay in a stagnant position because it’s […]

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Kicking the Tires of your Website

by Matt Dubnik, Chief Engagement Officer Nearly two out of three visits to the Internet in the United States come via a mobile device. That should shock absolutely no one. However, it should cause you to give pause and think about how people interact with your website. Your digital presence, […]

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Social Media Metrics: What Matters and Why

One of the many questions we’re frequently asked is what value does social media bring to the bottom line. That’s a difficult question. Social media can, at times, drive direct sales, but it can also do so much more. At Forum, this is how we see social media and the […]

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Marketing Dashboarding 101

Marketing dashboards have become increasingly popular over the past few years. As data has become more and more available, many small- and medium-sized businesses have become overwhelmed by the volume of information at their fingertips. So, figuring out what matters in the moment and how to leverage it has become […]

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