by Elizabeth Brill, graphic designer The “Spooky Season” is here and along with it comes some of my favorite things: candy corn, pumpkin carving, corn mazes, and fall weather. But the one thing I look forward to the most this season is SCARY MOVIES. I love the adrenaline rush that […]

by Katie Dubnik, President So often in our industry, clients come to us laser focused on what we can do to help them drive new business, new clients, and new leads. While driving the “new” does have a place, we must not forget the value of your existing customers. It […]

by Brooke Burt, Creative Strategist I really haven’t known many people who have said that they love change. Change, to most, is something to be avoided and maybe even something to be feared. From changing careers to changing habits, some people would rather stay in a stagnant position because it’s […]

by Matt Dubnik, Chief Engagement Officer Nearly two out of three visits to the Internet in the United States come via a mobile device. That should shock absolutely no one. However, it should cause you to give pause and think about how people interact with your website. Your digital presence, […]

by Nick Kastner, Director of Brand & Digital Strategy This past week has been one of those weeks that will go on down in internet infamy. Popeyes Chicken went head to head with Chick-Fil-A in what many have now dubbed the “Chicken Sandwich War of 2019.” It all started with […]

One of our teammates – Nick – was recently interviewed for a blog article on a well-known website and was asked “if you had one lesson you’ve learned working with local, small businesses, what would it be?” That’s a difficult question to answer. Everyone at Forum learns new things every […]

One of the many questions we’re frequently asked is what value does social media bring to the bottom line. That’s a difficult question. Social media can, at times, drive direct sales, but it can also do so much more. At Forum, this is how we see social media and the […]

Marketing dashboards have become increasingly popular over the past few years. As data has become more and more available, many small- and medium-sized businesses have become overwhelmed by the volume of information at their fingertips. So, figuring out what matters in the moment and how to leverage it has become […]

We’ll be honest. We have a love/hate relationship with the Facebook advertising platform as some features are like marketing magic and others, like the ad review process, can be irritating. But, following the needs of a client a few weeks ago, we ran across a new feature to us: running […]