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Industry Discussion

Social Media Metrics: What Matters and Why

One of the many questions we’re frequently asked is what value does social media bring to the bottom line. That’s a difficult question. Social media can, at times, drive direct sales, but it can also do so much more. At Forum, this is how we see social media and the […]

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Marketing Dashboarding 101

Marketing dashboards have become increasingly popular over the past few years. As data has become more and more available, many small- and medium-sized businesses have become overwhelmed by the volume of information at their fingertips. So, figuring out what matters in the moment and how to leverage it has become […]

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Tips for Promoting Your Cause in a Digital World

The North Georgia Community Foundation recently invited us to present a program about digital marketing strategies for nonprofit organizations, and we had such a good time that we thought we should share five key takeaways from the session on our blog. 1. Digital Marketing is More Than Social Media – […]

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Tips for your Campaign Success

Campaigns are a great way to get exposure for your organization that brings awareness not only to the brand but also to an issue. Campaigns can range from product launches to issue awareness, but regardless of the type of campaign, you should begin by thinking about the story you want […]

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