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Industry Discussion

3 Major Strategies on How to Rank in Google Maps

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by Nick Kastner, Director of Brand and Digital Strategy Since I took my first job in marketing in 2002, marketers have been trying to figure out how to improve their company’s, client’s or organization’s rankings in search engines – particularly Google. Today, increasing your rankings in Google – and particularly […]

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Thoughts on COVID-19

  by Nick Kastner, Director of Brand & Digital Strategy I don’t think any of us could have anticipated the next recession being caused by a global pandemic. Now, we can’t say we weren’t warned. In a TEDTalk in 2015, Bill Gates discussed the risk if an epidemic and how […]

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Email Development Tips and Tricks

by Andrea Hutcherson, senior developer Email marketing is still an extremely popular – and effective – tool for communicating with loyal customers as well as staying in contact with potential prospects. Actually, 80% of marketers claim email is best for customer acquisition. Even further, email marketing statistically has a $44 […]

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Design as a Home

by Elizabeth Brill, Graphic Designer As a new homeowner, lately my mind has been inundated with ideas for decorating my house; paint colors, artwork, furniture, and décor ideas are constantly popping into my head (and onto my Pinterest board). For me, getting the look of my house just right is […]

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ADA Compliance and Your Website

by Andrea Hutcherson, senior developer ADA Compliance The Americans with Disabilities Act (ADA) generally requires that qualified individuals with disabilities have equal access to programs, services, or activities. Having a modern website that is compliant with such laws and best practices is now expected. What does that mean and how […]

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