One of the many questions we’re frequently asked is what value does social media bring to the bottom line. That’s a difficult question. Social media can, at times, drive direct sales, but it can also do so much more. At Forum, this is how we see social media and the […]
Marketing dashboards have become increasingly popular over the past few years. As data has become more and more available, many small- and medium-sized businesses have become overwhelmed by the volume of information at their fingertips. So, figuring out what matters in the moment and how to leverage it has become […]
We’ll be honest. We have a love/hate relationship with the Facebook advertising platform as some features are like marketing magic and others, like the ad review process, can be irritating. But, following the needs of a client a few weeks ago, we ran across a new feature to us: running […]
Ever show up to a party wearing the same thing as someone else? Or maybe it’s not exactly the same – it’s the same shirt, different color. And oh no, over there; someone else just walked in wearing “your” shirt in yet another pattern.
The North Georgia Community Foundation recently invited us to present a program about digital marketing strategies for nonprofit organizations, and we had such a good time that we thought we should share five key takeaways from the session on our blog. 1. Digital Marketing is More Than Social Media – […]
Organization is key to our work at Forum, and truthfully, key to the productivity of our everyday lives. As we all struggle with feeling like we have more to do and less time to do it, knowing how to stay organized keeps you on track and feeling on top of […]
Six years ago, Google launched its online advertising platform AdWords with just 350 advertisers. Today, more than 1 million people rely on AdWords to sell products and services across the globe. If the nearly $62 million in Google’s ad revenue isn’t enough to vouch for its success, then perhaps the […]
Campaigns are a great way to get exposure for your organization that brings awareness not only to the brand but also to an issue. Campaigns can range from product launches to issue awareness, but regardless of the type of campaign, you should begin by thinking about the story you want […]
There’s much to be said for the dog days of summer. While it’s often sweltering hot, it’s also a time when many people take vacations and stock up on much-deserved rest and relaxation. People are out of the office. Families are traveling. It’s a time where, for many businesses, things […]
Katharine Hepburn famously said, “If you obey all of the rules, you miss all of the fun.” That may be true, but when writing press releases, not obeying the rules may mean missing out entirely. And by rules, I’m referring to the AP Stylebook, the sacred text of journalists everywhere.