By Nick Kastner, director of brand and digital strategy Very few would have put money down on a bet in 2020 that it would be the “year of the pandemic.” But, Bill Gates predicted the event – not the year – in a 2015 TED presentation. There are probably hundreds […]
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by Nick Kastner, Director of Brand and Digital Strategy Since I took my first job in marketing in 2002, marketers have been trying to figure out how to improve their company’s, client’s or organization’s rankings in search engines – particularly Google. Today, increasing your rankings in Google – and particularly […]
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By Elizabeth Brill, Graphic Designer A few weeks ago, my husband Andrew and I decided to venture up into the North Georgia mountains and enjoy a weekend of peace, hiking in the beautiful outdoors. Now, we have very different opinions when it comes to hiking, and this fact will quickly […]
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By Nick Kastner, Director of Brand and Digital Strategy Siri has my business number wrong. What do I do? Your customer is on the road and asks Siri to call your office. However, when they dial the number, they reach an old disconnected number (or even a number of your […]
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by Brooke Burt, creative strategist As we continue down the COVID-19 road together, this dynamic situation continues to cause us to implement changes throughout our lives, including how we work. Once the exception, working from home has now become the norm. For most who are accustomed to going in to […]
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by Erin Williamson, Senior Account Manager I can’t remember the name of the particular attraction, but if you’ve ever been to a state fair – you know the one – the brightly colored maze in a box. Possibly called a funhouse on the garish, flashing sign. Crazy, but with a […]
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by Nick Kastner, Director of Brand & Digital Strategy I don’t think any of us could have anticipated the next recession being caused by a global pandemic. Now, we can’t say we weren’t warned. In a TEDTalk in 2015, Bill Gates discussed the risk if an epidemic and how […]
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by Andrea Hutcherson, senior developer Email marketing is still an extremely popular – and effective – tool for communicating with loyal customers as well as staying in contact with potential prospects. Actually, 80% of marketers claim email is best for customer acquisition. Even further, email marketing statistically has a $44 […]
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by Elizabeth Brill, Graphic Designer As a new homeowner, lately my mind has been inundated with ideas for decorating my house; paint colors, artwork, furniture, and décor ideas are constantly popping into my head (and onto my Pinterest board). For me, getting the look of my house just right is […]
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by Andrea Hutcherson, senior developer ADA Compliance The Americans with Disabilities Act (ADA) generally requires that qualified individuals with disabilities have equal access to programs, services, or activities. Having a modern website that is compliant with such laws and best practices is now expected. What does that mean and how […]
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