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Industry Discussion

Tips for Promoting Your Cause in a Digital World

The North Georgia Community Foundation recently invited us to present a program about digital marketing strategies for nonprofit organizations, and we had such a good time that we thought we should share five key takeaways from the session on our blog. 1. Digital Marketing is More Than Social Media – […]

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Tips for your Campaign Success

Campaigns are a great way to get exposure for your organization that brings awareness not only to the brand but also to an issue. Campaigns can range from product launches to issue awareness, but regardless of the type of campaign, you should begin by thinking about the story you want […]

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Three Tactics to Generate Local PR

Creating a buzz around your business doesn’t require years of planning. In fact, there are some straightforward tactics that can help garner local publicity without spending thousands. With a little elbow grease and some grassroots efforts, your business can earn some much-deserved time in the spotlight. Here are three tactics […]

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The Masters as a Brand

If you’re from Georgia, are a golf fan or just someone who enjoys immaculate scenery, then The Masters is a “can’t miss” affair each year. If you consider this just another golf tournament, you might be missing the bigger picture and discussion of how The Masters and Augusta National built […]

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