by Nick Kastner, director of brand and digital strategy One of the biggest and most impactful things any organization has is its brand. And, its often misunderstood. Even the dictionary doesn’t understand brand. In a quick Google search, you can find the definition of a brand from the Oxford dictionary […]

by Callie Flack, Account Director In the world of nonprofit fundraising, there is no rest for the weary. While the rest of the world is focused on ghosts and goblins and the impending sugar high sure to last until Thanksgiving, if you are a nonprofit fundraiser, your fright is focused […]

by Morgan Lee, storyteller & wordsmith He’s not going to do “that” again is he? Surely, he’s seen, like thousands of us onlookers, that “that” is not going to work – again. The competition has seen it, prepared for it and has already negated “that,” making him look ill-prepared and […]

by Elizabeth Brill, graphic designer The “Spooky Season” is here and along with it comes some of my favorite things: candy corn, pumpkin carving, corn mazes, and fall weather. But the one thing I look forward to the most this season is SCARY MOVIES. I love the adrenaline rush that […]

by Katie Dubnik, President So often in our industry, clients come to us laser focused on what we can do to help them drive new business, new clients, and new leads. While driving the “new” does have a place, we must not forget the value of your existing customers. It […]

by Brooke Burt, Creative Strategist I really haven’t known many people who have said that they love change. Change, to most, is something to be avoided and maybe even something to be feared. From changing careers to changing habits, some people would rather stay in a stagnant position because it’s […]

by Matt Dubnik, Chief Engagement Officer Nearly two out of three visits to the Internet in the United States come via a mobile device. That should shock absolutely no one. However, it should cause you to give pause and think about how people interact with your website. Your digital presence, […]

by Nick Kastner, Director of Brand & Digital Strategy This past week has been one of those weeks that will go on down in internet infamy. Popeyes Chicken went head to head with Chick-Fil-A in what many have now dubbed the “Chicken Sandwich War of 2019.” It all started with […]

One of our teammates – Nick – was recently interviewed for a blog article on a well-known website and was asked “if you had one lesson you’ve learned working with local, small businesses, what would it be?” That’s a difficult question to answer. Everyone at Forum learns new things every […]