by Nick Kastner, Director of Brand & Digital Strategy This past week has been one of those weeks that will go on down in internet infamy. Popeyes Chicken went head to head with Chick-Fil-A in what many have now dubbed the “Chicken Sandwich War of 2019.” It all started with […]

One of our teammates – Nick – was recently interviewed for a blog article on a well-known website and was asked “if you had one lesson you’ve learned working with local, small businesses, what would it be?” That’s a difficult question to answer. Everyone at Forum learns new things every […]

One of the many questions we’re frequently asked is what value does social media bring to the bottom line. That’s a difficult question. Social media can, at times, drive direct sales, but it can also do so much more. At Forum, this is how we see social media and the […]

Marketing dashboards have become increasingly popular over the past few years. As data has become more and more available, many small- and medium-sized businesses have become overwhelmed by the volume of information at their fingertips. So, figuring out what matters in the moment and how to leverage it has become […]

We’ll be honest. We have a love/hate relationship with the Facebook advertising platform as some features are like marketing magic and others, like the ad review process, can be irritating. But, following the needs of a client a few weeks ago, we ran across a new feature to us: running […]

Ever show up to a party wearing the same thing as someone else? Or maybe it’s not exactly the same – it’s the same shirt, different color. And oh no, over there; someone else just walked in wearing “your” shirt in yet another pattern.

The North Georgia Community Foundation recently invited us to present a program about digital marketing strategies for nonprofit organizations, and we had such a good time that we thought we should share five key takeaways from the session on our blog. 1. Digital Marketing is More Than Social Media – […]

Organization is key to our work at Forum, and truthfully, key to the productivity of our everyday lives. As we all struggle with feeling like we have more to do and less time to do it, knowing how to stay organized keeps you on track and feeling on top of […]