Senior Account Manager
As senior account manager Erin develops, implements, and manages strategic marketing and communications plans for clients. With a B.A. in Communications from Loyola University New Orleans, Erin began her career in journalism, touching all aspects of the daily newspaper world as a reporter, editor, and page designer. She’s spent the past 13 years in public relations and marketing, giving her a unique perspective and advantage when it comes to telling client stories and generating results through traditional and digital platforms.
Erin works with clients to identify target personas, build plans, and craft messaging that addresses specific audiences and goals. In carrying out strategic plans, you’ll find Erin involved in all aspects of an account, from brainstorming branding and messaging ideas to writing web copy and press releases, as well as making pitches to various media outlets. She works closely with our interactive and creative teams to ensure all wording, visuals and promotions are tied together and working for the client.
Erin is a 2015 graduate of Leadership Hall County and serves on the boards of several community nonprofits including the Lake Lanier Olympic Park Foundation, United Way of Hall County and the John Jarrard Foundation.