Marketing Resources
Insights for the Next Iteration of Marketing
Search is changing. Metrics are shifting. The way audiences discover, evaluate, and choose your business is being rewritten in real time. Our resources are built to help you keep up — and stay ahead. From original research across dozens of organizations to Nick Kastner’s practical playbook on analytics, these are just some of the marketing resources we use to help our clients market with substance and not vanity. Explore what’s below, and check back soon for our latest on video and generative engine optimization (GEO).
THE STORY BEHIND THE SEARCH
AI, Video, and Human Storytelling in the New Age
WHITE PAPER
The rules of digital visibility are being rewritten in real time. We discussed the impact of these rule changes last year in what was our first ever white paper, and things continue to shift.
Leaving Vanity Behind
How AI is Changing the Way Your Customers Use the Web
WHITE PAPER
In the Forum team’s first ever white paper, we discuss the changes happening to your website’s analytics, review data across 50 different organizations, and provide you with the steps to be successful in the next iteration of the internet.
A Practical Guide to Digital Marketing Analytics
Track KPIs, Build Dashboards, and Make Data-Driven Decisions in the Age of AI
BOOK
There’s a gap between the marketing analytics taught in theory and the kind that actual drives decisions in the real world. This book closes that gap.
Written by our very own director of brand and digital strategy, A Practical Guide to Digital Marketing Analytics is built for marketers who are tired of reporting numbers and ready to make decisions with them. Whether you’re a student, a working marketer, or the person leadership turns to for answers, this is the practical, decision-focused analytics guide you’ll keep coming back to.
The book is available online at Amazon, Barnes & Noble, and more.
Forum followers can get 25% off the list price by using the link below.
Ready to put these insights to work?
Reading about change is one thing. Building a strategy for it is another. Whether you’re rethinking your analytics, exploring GEO, or making the case for video, our team is here to help you turn it all into results. Let’s start talking.