A brand is not just the mark on your building or business card. It is everything the public thinks and knows about your organization and is driven by their collective perceptions, emotions and experiences. Great brands know who they are, why they are who they are and what makes them get up every morning and get back to work. They have a clear purpose, distinct position and unique identity.
Before we begin any branding project, we take the time to understand you and your organization to its core. We ask questions like “what kind of cocktail would your brand be and why?” and interview your team members and customers to understand all aspects of your business.
We immerse ourselves in your world to reveal insights that inform your brand – and leverage everything from Jungian psychology to branding frameworks in our process to develop a unique brand platform for your organization.
Our process focuses on messaging, strategy and design – including identity design, naming, brand voice and structure, brand visualization, taglines and more.
The brand toolbox we can create for you provides an outstanding foundation in establishing “who” your brand is, what sets you apart, why you matter and who needs to know. It is a road map that establishes consistency for your brand and aligns your entire organization to help support your work. Our strategies help you stand out in the crowded marketplace.
Forum can develop your full brand strategy or create your visual identity system, and our processes accommodate both new and existing brands. From startups to established firms, we can start from scratch or transform your brand and its messaging.
Whatever we do it is always with a goal of consistently and effectively communicating your organization’s true identity.