A day in the life: Katie Dubnik, President

Name: Katie

What is your title? President

What does that mean? On our website, it says it means I am “the visionary and connector.” But what I really think it means is that I have had the privilege of growing, leading and developing a business along side some of the best industry experts in our field, around a set of core values important to us all and with our clients’ best interests in mind. By doing so we have been able to deliver a quality product in which we are focused on achieving each clients’ goals and objectives.
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Organizing for Productivity not Activity

Organization is key to our work at Forum, and truthfully, key to the productivity of our everyday lives. As we all struggle with feeling like we have more to do and less time to do it, knowing how to stay organized keeps you on track and feeling on top of your schedule. The truth is, we all have the same amount of time in every day – whether you are the president of the United States, the president of a company or yourself. It’s how we allocate our time that determines what our lives look like.

Too often, people are so busy simply flipping from one task to the next and not taking the time to truly understand if what they are doing is really what they should be doing. The good news is there are steps anyone can take to bring more organization into their lives so they can be productive and not just busy. Here are a few tips that I have found to be helpful on staying focused, being efficient, prioritizing and ultimately getting stuff done.

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A day in the life: Matt, Chief Engagement Officer

Name: Matt Dubnik

What is your title? Chief Engagement Officer

What does that mean? It means that my job is to engage people, of all kinds, from our team to our community partners to our clients, and our prospective clients. My job is to listen, assess need, suggest direction and strategy to be implemented, while helping the Forum Team jump in to begin doing amazing things for our clients.
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Three Reasons Why 2016 Might Be the Year to Give AdWords a Try

Six years ago, Google launched its online advertising platform AdWords with just 350 advertisers. Today, more than 1 million people rely on AdWords to sell products and services across the globe. If the nearly $62 million in Google’s ad revenue isn’t enough to vouch for its success, then perhaps the company’s investment in ongoing research and development is.

This year Google officially launched a variety of updates to the AdWords platform, all of which are designed to cost effectively connect businesses with customers. If you have found yourself hesitant to give AdWords a try, here are three reasons 2016 is the year to dive in.
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A Day in the Life: Erin, Creative Strategist

Name: Erin Williamson

What is your title? Creative Strategist

What’s your favorite thing about the Forum culture? Commitment. To each other, to our clients and to our work. I love our team!

Where are you from? The Gulf Coast. Born and raised in Mobile, Ala., I spent my four college years in the greatest city on Earth, New Orleans, before moving to North Georgia 13 years ago.

What social media platform do you use most often? Probably Instagram. I appreciate photography, so I like the mix of great images while still getting a glimpse into friends’ lives without the clickbait and “debate.”

What motto do you live by? Just be kind.

What are your top sources of news and how often do you check them? Twitter is typically what links me to the news. I started out as a reporter and editor in the newspaper business, so I appreciate good journalism and great storytelling. On Twitter, I follow lots of writers and publications, local and national, that both dive deep and share the latest headlines.

What’s one thing you wish you knew as a recent college graduate?

That the fun and the meaning come from figuring it out, not having it all figured out. (And that I’d had David Foster Wallace as a commencement speaker. His  should be required reading (for today’s graduates, here’s an abridged video version).

How many times do you snooze? Two… or three. When it comes to mornings, I am a work in progress. (See next question.)

How do you take your coffee? Freshly ground coffee-flavored coffee (no flavored brews or artificial sweeteners, just a little raw sugar or nothing at all) in a 20-oz stainless steel mug that I sip all morning. Ahhh.

When you aren’t working what are you doing? Running, reading or walking / hiking with my dog, Miles. And since it’s almost Fall, watching football. Roll Tide, Go Dawgs and most importantly, Who Dat!

Describe yourself in one word. Deliberate.

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Understanding time / schedule when working with Forum

We’re often asked by existing and prospective clients, “How long will this take to complete?”

It is our responsibility to accurately, and effectively, answer this question. When working with an agency like Forum, there are a number of things that go in to determining project deliverables and appropriate timeframe to complete said items.

Great projects are the result of realistic expectations, honest timelines and an understanding that we’re working to get it right, not just to get it done. Keep this in mind: the top watchmakers spend upwards of two years to make a SINGLE watch. Why? Because this level of dedication to craftsmanship ensures that the watch will work, flawlessly, for decades to come. Our approach is no different.
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Tips for your Campaign Success

Campaigns are a great way to get exposure for your organization that brings awareness not only to the brand but also to an issue. Campaigns can range from product launches to issue awareness, but regardless of the type of campaign, you should begin by thinking about the story you want to tell and what messages you want to convey. Here are some helpful tips to keep in mind:
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