Nick Kastner

Director of Brand & Digital Strategy

Professional Headshot of Nick Kastner

Nick is our resident brand and digital guru – leading strategies for our clients that positively impact every area of their business. His focus is helping clients build consistent and meaningful brand messaging and leveraging the digital marketplace to drive real results for clients. 

Nick works closely with everyone on the team to implement strategies that will help clients grow and is the architect for many of Forum’s strategic marketing frameworks. He also interacts directly with clients whose focus is primarily digital and/or brand consistency and has utilized that expertise with several impressive organizations – including a number with national and international scope. Prior to joining Forum, Nick worked extensively in the agency space as well as in financial services and higher education marketing. He is a published author, speaker, podcaster and has also published a peer-reviewed journal article on the adoption of the agile framework to the management of non-IT knowledge workers.

After a short stint pursuing music, Nick received his Bachelor of Arts in Business Administration (Concentration in Marketing) and his Master of Business Administration in Managerial Leadership from Piedmont University. He also holds active certifications in Google Ads Display, Google Ads Video, Google Ads Search, Google Analytics Individual Qualification and Hubspot Inbound Certification and is a Certified ScrumMaster (CSM) and Certified Agile Marketing Specialist. He currently serves as president of the Piedmont University Alumni Association, a trustee at Piedmont University and as a member of the University of North Georgia’s Digital Marketing Advisory board. He has served on boards across northeast Georgia including Habitat for Humanity of Hall County (marketing chair), Greater Hall Chamber of Commerce (marketing committee), Interactive Neighborhood for Kids (board chair), Family Resource Center of Northeast Georgia and the John Jarrard Foundation (marketing chair). 

Additional to his work at Forum, Nick continues to serve as an adjunct instructor at the University of North Georgia’ Mike Cottrell College of Business teaching in both undergraduate and graduate programs. In addition, He is a 2012 Leadership Hall graduate, has won awards from the University System of Georgia, Piedmont University and American Bankers Association and served as strategy lead on industry awards ranging from the Webbys to the Hermes Creative Awards. He and his family are members of Riverbend Church where Nick serves as a deacon; he and his wife Brandy also serve as small group leaders.

Honors & Awards

2017 Outstanding Process Improvement Award: Increased Effectiveness and Efficiency (Bronze) | University System of Georgia Chancellor's Service Excellence Awards

2016 Presidential Innovation Award | University of North Georgia

2007 Piedmont Alumni Pacesetter Award | Piedmont University

2006 James H. Donnelly Award of Excellence | American Bankers Association School of Bank Marketing and Management
Articles and Publications

Marketing agency costs for e-commerce & Shopify stores

The Bank Marketer's Agile Manifesto | ABA Bank Marketing Magazine

Adapting the Agile Framework to the Management of Non-IT Knowledge Workers (co-author) | International Journal of Interdisciplinary Research
Speaking Engagements & Podcasts

2023 HighEdWeb Conference, Buffalo, NY: Building data-driven marketing plans: A case study
October 2023

GrowSmart Marketing Panel Discussion • University of Georgia Small Business Development Center
May 2023

How Modern Marketers Focus on Business Goals to Drive Results • Greater Hall chamber of Commerce Small Business Success Series
March 2023

Marketing for Non-Profits 3 Part Series• North Georgia Community Foundation Deeper Dive Course
August, September, October 2022

Sneakers & Strategies Podcast

Marketing in a Time of Uncertainty: 2021 Forsyth County Chamber of Commerce Seminar

LinkedIn for Business Leaders • WomenSource Virtual Event
May 2020

Using Content & Social media to Build Brand Evangelists • Greater Hall Chamber of commerce Virtual Event
May 2020

LinkedIn for Business Leaders • Forsyth County Chamber of Commerce
April 2020

Marketing in a Time of Uncertainty • Forsyth County chamber of Commerce
May 2020

Marketing Today: Get Digital Conference • Forsyth County Chamber of Commerce • Forsyth Conference Center
November 2017

Digital Marketing on a Budget• Forsyth County Chamber of Commerce
February 2016

Agile Marketing • Greater Hall Chamber of Commerce
September 2015

Digital Marketing & Analytics
American Bankers Association School of Bank marketing and Management • Atlanta, GA
June 2015

Content Versus Context
Bank Operations & Management Summit
Alabama Bankers Association • Birmingham, AL
February 2015

Digital Marketing & Analytics
American Bankers Association School of Bank Marketing & Management • Atlanta, GA
June 2014

Transmedia Storytelling: Marketing in the 21st Century • Habersham Chamber of Commerce
Fall 2013

Interactive Marketing
American Bankers Association School of Bank Marketing & Management • Dallas, TX
June 2013
Inventive. Focused. Lover of movies, music, and C.S. Lewis.
2024 Google backlink change and update

Understanding Google’s recent shift from backlinks to content

Nick KastnerJune 10, 2024
For as long as I can remember, the root of what we call SEO (search engine optimization) from a search engine’s perspective is simply this: if you as a...
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