It’s all in the name: Public relations is about understanding people and knowing how to talk with them while also understanding what they need and desire and how that relates to your organization’s goals.
Your company does not exist in a vacuum. Maybe you’re a business selling a service or product. Or perhaps you run a nonprofit building awareness and support. Either way, your success is tied to people – who are essentially advocates for your brand or cause.
We believe that sound PR is strategic. It’s more than writing a press release and hitting “send.” It’s getting to know you and your audience, then crafting a compelling story that creates curiosity, buy-in and loyalty. It is also about developing goals to measure the impact of your message. Strategic PR means getting the message out to the right people, at the right time. We know how to effectively and clearly communicate the good word about who you are and what you do.
In an age where communication comes in myriad forms and from so many directions, building relationships and creating engagement has become more important than ever. And our diverse team members have backgrounds on multiple sides of the PR world, so they understand exactly how to craft your message dependent upon the situation.
Our expert staff includes seasoned PR professionals – the message makers – and former media messengers. And handling press, finding angles, making pitches and even stepping in during time of turmoil or crisis is at the core of what we do. We can even work to connect you with social influencers to drive public relations via social media!
When you need a strong voice to represent your organization, Forum Communications is a trusted partner at your side.