Digital Marketing

We live in an increasingly digital world, where consumers turn to their web-enabled device to find solutions for every problem imaginable. Need to find an HVAC repair company? Ask Siri. Want to know how to remodel your bathroom? Watch a YouTube video. Need to find a new doctor? Check out their reviews on Google Maps. Trying to select a college? Search the college hashtag on TikTok or search for “colleges” on Google.

Digital marketing of all forms helps you drive brand awareness and attract and retain these prospective customers online. Forum offers an entire array of digital marketing services that are results-oriented and focused on your goals and key performance indicators. We also believe that digital isn’t just SEO or email or mobile. Digital marketing channels are just part of our overall marketing toolbox – which works best when executed in tandem with a strategic plan and not as individual channels or strategies.

While we do include digital marketing services as part of our more strategic approach to your marketing needs (and recommend it be done that way!), we also offer stand-alone digital marketing services for those who may manage your more traditional marketing needs internally.

Each of our client engagements begin with a meeting in which we discern a thorough understanding of your business goals and budgets. From there, we create a custom digital marketing plan as part of your overall strategy – or we work in tandem with your existing strategy that fits your organizational needs.

These services may range from:

  • Search Marketing (PPC Management and Search Engine Optimization)
  • Social Media Advertising, Management and/or Sales Training
  • Email Marketing
  • Digital Video Ad Placements (Youtube, OTT and CTV)
  • Programmatic Display & Retargeting
  • Digital Radio
  • Mobile Advertising
  • Marketing Automation
  • CRM and Marketing Automation Training for Teams
  • Landing Page Optimization
  • And much more…

 

Many of the digital marketing channels available today can be used to target down to specific geographic areas – and some of them even down to individual IP addresses, physical addresses and/or buildings/homes!
Once we’ve established your strategy, we also provide all clients who use our digital marketing services access to a customizable Google Data Studio dashboard – pulling data from a variety of sources to give a simple look at your ongoing digital marketing activities.

Forum is proud to be a Google Partner and actively uses and recommends tools in the MarTech stack like including AdRoll, CallRail, Instapage, MailChimp, Sendible, SuperMetrics, Hotjar, HubSpot, SERanking, and more to meet the needs of our digital marketing clients.

If you’re interested in learning more about how you can partner with Forum to expand your digital marketing strategy, we’d love to speak with you.



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