It’s a bird. It’s a plane. It’s our #SuperIntern, Allison!

She may not wear a cape everyday, but there’s no doubt that our intern, Allison, has some super powerful PR skills. As a UGA Grady College student, we knew right off the bat that we hit the jackpot with this intern. Allison brings an artistic style with attention to detail to any project we send her way. She’s well prosed in AP style writing, Photoshop and InDesign, meaning she can tackle just about every part of a client campaign and do so with creative flair. Allison’s passion and drive has inspired us here at Forum. We fully believe her success is imminent.

Name: Allison Cape
University/College: UGA
Major: Public Relations

Describe yourself in one word.

What’s on your to-do list for 2015?
Enjoy senior year, draw for more weddings, read more for pleasure, stop sleeping in my contacts, and find a job for post-grad (yikes)!

What was your favorite thing about interning with Forum?
I love that they use every sentence, every word and every design to the best of their creative ability. They don’t let anything go to waste.

What’s your personal motto right now?
I have a sign right above my desk that says, “Don’t quit your day dreams.” It reminds me to work hard and dream harder.

If there’s one place on earth that you could visit, where would it be and why?
I got to go to Nicaragua in March and it was one of my favorite places I’ve ever been. I’d definitely pick to go back there.

What was your favorite thing to do as a child?
We live on an old farm and we didn’t have video games or watch a lot of television, so my brother and I spent most of our time outside. I love thinking about the simplicity of running around barefoot in the field in front of our house or making secret trails in the woods.

What led you to this industry?
I am a public relations major, so that obviously played a large role in getting me here. However, I got my start in high school when I was the editor of my school newspaper. I loved to write and still have a great respect for journalism, but I also love interacting with all different kinds of people and helping them communicate their stories.

What living creative person do you admire most? Why?
I love Anna Rifle Bond’s story. She created her own stationary/paper company out of her garage with her husband. Her artwork is beautiful, but isn’t pretentious, so anyone can enjoy it. I love following her creative works, but I also greatly admire the way she runs her business.

What do you consider your greatest achievement?
I started my own business making stationery and prints almost two years ago. It’s been really hard work but it’s grown so much.

What were some of the things you did while interning with Forum?
I have written blogs and managed social media posts, as well as compiled a lot of contact information for different media outlets. My favorite things I’ve done were helping write some of the content for Forum’s website and creating a small “I Spy”/Bingo book for a United Way campaign.

Do you have a favorite all-time ad campaign? If so, which one?
It’s so cliché but the P&G Olympic moms commercial from 2014 is still one of my favorites. I always tear up just a little bit!

What’s your favorite jam to listen to while working?
This is so hard! I’m caught between anything by St. Paul and the Broken Bones for drawing and slow work but anything Beyonce for when I need to rally for a test or project around midnight…

If you were awarded a yearbook superlative this year, what would it be and why?
“The Worker Bee.” Simply put, I feel like I work all the time. Being a student, interning for Forum, and running my own business at the same time gets pretty hectic sometimes, but I know putting in the hard work now, means seeing the growth and benefits later.

What’s the most interesting thing you’ve learned about the marketing/PR/ad industry through your internship experience?
I’ve learned about the immense value of being authentic. Authenticity is something I work for in my everyday life, but I’ve learned that in PR and marketing, authenticity goes a long way to develop relationships and trust.

Thing you enjoy most about college (so we can live vicariously through you)?
Athens is my favorite place in the world. It’s both a big city and a small town at the same time. Exploring the city and getting involved with the community has shaped the past three years in such a significant way. I don’t just go to school in Athens, I actually live there. I think my favorite thing about college has been all the different people I’ve met. I can have a conversation with my best friend, my elderly neighbor, a homeless man, and a local artist in the same day. It’s a truly unique place that is passionate about good food, endless creativity, and innovation. Oh, and that whole football thing…

Cheers to a great year working together Allison. Keep on marketing truth, justice and the American way!