Leaving Vanity Behind

In 2023, 68% of marketers said that artificial intelligence (AI) would help them gain additional website traffic. Just last year, website traffic was listed as one of the top TWO most common statistics to measure success in their content marketing efforts.

So, what happens when AI actually causes your website traffic to decline and you can no longer measure your website’s success based on traffic?

That was the question our clients, and businesses across the Southeast US, have been faced with over the past few months. Our digital team at Forum took the last 6 weeks to answer this very question.

In the Forum team’s first ever white paper, we discuss the changes happening to your website’s analytics, review data across 50 different organizations, and provide you with the steps to be successful in the next iteration of the internet.