Carroll Daniel Construction

2023 Tradeshow Booth

The Challenge

Carroll Daniel Construction is a commercial construction services firm with offices in Gainesville, GA, Atlanta, GA and Greenville, SC. Since 1946, Carroll Daniel has built a reputation of quality and earned the trust of some of the world’s most admired companies and cultivates a team of some of the best construction professionals in the industry.

However, like other major contractors, finding high quality talent – and keeping them – is a significant challenge.

In 2023, construction employment has grown by 212,000 employees while the workforce shortage topped 500,000.

How can you ensure that you can get and keep high quality talent?


Original mockup of tradeshow booth

How We Helped

Carroll Daniel believes that keeping quality talent begins with training.

Carroll Daniel offers a high-quality internship program designed to promote the studies and interests of sophomore to senior college students enrolled in a 4-year Construction Management program or related field. Interns are immersed in every aspect of the construction process as well as learn leadership skills that can be used at Carroll Daniel or a future role for each student. Students who successfully complete the internship are also gifted a pair of custom Tecova boots including the Carroll Daniel Construction imprinted on the bottom of the boots.

While Carroll Daniel had offered this program for sometime, catching the eye of students can be difficult. The Forum team was approached by Carroll Daniel to develop a campaign and booth design that could be used at college fairs and other hiring events to promote its internship program and to drive the recruiting process at regional colleges and universities.

Our team developed an integrated strategy with designs for every step along the way. To do so, we made the decision to lean into the student experience and tell the story from a student’s perspective. The “Build Your Future” campaign was created.

Forum developed new messaging that revolved around the student experience, from arrival at Carroll Daniel’s facilities all the way to program completion. A new booth was developed as well new collateral materials including buttons, stickers, flyers, landing pages and a video that tells the story of the worker’s boots – from the time they wake up until they change their boots for an evening out with fellow interns.