Calista Odum

Calista serves as our Digital Project Manager. She is a University of North Georgia graduate with a bachelor’s degree in communications, concentrating in organizational leadership, and a minor in graphic design. Launching her marketing career with us as an intern in 2020, she has embraced digital marketing and has strengthened her formal education. She’s earned multiple industry accreditations including Google Analytics Individual Qualification and Google Ads search and video certification. 

In her role, Calista handles implementation of Forum’s digital marketing needs and is the agency’s paid search guru. With a positive attitude and a friendly nature, she enjoys working with everyone on the team and all of our clients to generate wins through PPC and other digital channels. She drives many of our paid digital ad placements including programmatic, geofencing, OTT/CTV and retargeting. Calista is dedicated to efficiently seeing projects through to completion and achieving our client’s goals!