The statement we came up with to illustrate the complete goal of Packing Pink was “Hold Your Own.” To show women that they can gain the knowledge and skills to be comfortable with firearms in any and all situations. Forum helped expand offerings to pistol classes for beginner, intermediate and advanced training levels, as well as classes that engage women in the outdoors, from shooting sporting clays to hunting, as well as cooking classes aimed at preparing their hunting harvest. We created pull-up banners for special events and fundraisers, as well as posters and brochures to create awareness and buzz for Packing Pink’s varied offerings. We also obtained earned media in local publications including a Q&A with Anna in HOME, a magazine about living in Northeast Georgia. Anna also has become a brand ambassador for Bass Pro Shops and Ducks Unlimited, and both organizations are promoting her on their own. Packing Pink is truly realizing its mission of empowering women to be comfortable in their own skin, around guns and to get involved outdoors.
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