We are a full service strategic marketing agency focused on helping businesses and nonprofits find their voice in a crowded marketplace.
With the opening of its new Labor & Delivery Unit, Northeast Georgia Medical Center (NGMC) Braselton – a 100 bed hospital providing services modeled around the programs of excellence at NGMC Gainesville – wanted to create public awareness for its newest addition featuring 10 state-of-the-art labor, delivery, recovery and postpartum rooms.
Forum Communications developed a creative campaign that reinforced the brand to existing patients and introduced it to a new market. The campaign, which began nine months prior to the unit’s grand opening, mirrored the timeline of a mother’s pregnancy. Expectant mothers had the opportunity to learn about the new labor and delivery facility and establish a relationship with an OB/GYN delivering in Braselton.
All in the Details
Forum Communications provided creative direction for the art and visual elements that comprised a comprehensive campaign. Several direct mail campaigns teased the much-anticipated opening of the new unit, showcasing its services and features, announced the physicians delivering in Braselton, and promoted the upcoming baby fair. Supporting signage, billboards, advertisements and digital in- office displays increased community awareness of the new facility. share the campaign community-wide. Finally, by redeveloping the hospital’s “Expectant Parents” folder, we unveiled a new look for the for the Labor and Delivery service line system-wide.
What We Accomplished
Creative Concept Development
Direct Mailer Campaign
Billboards & Building Signage (including signage for hospital)