Eagles Landing Family Practice

The Challenge

As a multi-location, primary care practice, ELFP needed a strategic communications plan that put their brand in front of more patients across a seven-city region.  Patient education was critical; they needed to understand the preventive and diagnostic services were available to them and why this comprehensive medical care is important.

How We Helped

Within our comprehensive marketing plan, we detailed how we would leverage print and digital marketing platforms to communicate ELFP’s locations and services. Our multi-channel approach incorporated social media, direct mailers, pay-per-click ads, provider videos, search engine optimization, print ads, e-newsletters and billboards.

"Forum Communications is a trusted partner in our marketing and communications strategy. Their creative team helps drive our messaging and creative campaigns, truly able to handle all aspects for us from concept to design, writing, implementation and analysis. With the tremendous business growth we have experienced over the past year, it has been nice to know they are by our side helping drive our marketing strategy forward."

Tim Reichert

– Director of Marketing & Public Relations

All in the Details

Seasonal campaigns emerged as we identified major preventive and diagnostic services for the practice at key times during the year. Campaign concepts translated into custom graphics and messaging targeted to a specific demographic audience. By tracking and monitoring website contact forms and phone calls, we quantified campaign success. Brand awareness campaigns ran in conjunction with the seasonal promotions and focused on increasing the visibility of ELFP’s brand on social media and in the community. Utilizing a multi-media approach that spanned from videos to billboards, we reinforced a brand that prioritizes patient-centered, state-of-the-art care at nine clinic locations. 

What We Accomplished

Video Production

Website Design & Development

Magazine Advertorials

Direct Mail Postcards

Email Newsletters

AdWords Campaigns