First, we completed research to understand how users, in their geographic target, searched for their services. That information was then used to create Google Ads campaigns to promote their offering to those searching for related terms.
As we continued our relationship, and while the initial efforts were effective, we wanted to advance our tracking. Using a third-party call tracking service, we added the ability to track calls from our ads and the website to better determine the user’s typical path to conversion. From this, we’ll continue to both optimize their PPC campaign and begin to provide an explanation as to how users use their website before making the first phone call.
Because of their openness to new ideas and advance tracking opportunities, partnering with clients like Biotrauma makes our work a lot of fun.
Tell us your ideas or your needs and let’s see how we can help you find your voice in a crowded marketplace.