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Northeast Georgia Health System

The Challenge

With the opening of its new Labor & Delivery Unit, Northeast Georgia Medical Center (NGMC) Braselton – a 100 bed hospital providing services modeled around the programs of excellence at NGMC Gainesville – wanted to create public awareness for its newest addition featuring 10 state-of-the-art labor, delivery, recovery and postpartum rooms.

How We Helped

Forum Communications developed a creative campaign that reinforced the brand to existing patients and introduced it to a new market.  The campaign, which began nine months prior to the unit’s grand opening, mirrored the timeline of a mother’s pregnancy. Expectant mothers had the opportunity to learn about the new labor and delivery facility and establish a relationship with an OB/GYN delivering in Braselton.

“We can always count on Forum to bring our vision to reality. What we dream in concept, they deliver in finished form - even adding and expanding upon our original idea. It's reassuring to work with a team that can see into your mind's eye - no matter how vague or far flung - and then bring that far-reaching, uncertain thought to full fruition.”

Melissa Tymchuk

– Executive Director, Strategic Marketing NGHS

All in the Details

Forum Communications provided creative direction for the art and visual elements that comprised a comprehensive campaign. Several direct mail campaigns teased the much-anticipated opening of the new unit, showcasing its services and features, announced the physicians delivering in Braselton, and promoted the upcoming baby fair. Supporting signage, billboards, advertisements and digital in- office displays increased community awareness of the new facility. share the campaign community-wide.  Finally, by redeveloping the hospital’s “Expectant Parents” folder, we unveiled a new look for the for the Labor and Delivery service line system-wide. 

What We Accomplished

Creative Concept Development

Direct Mailer Campaign

Billboards & Building Signage (including signage for hospital)

Creative Writing

Photo Shoot

Ad Development 

Collateral Development

Promotional Items