We are a full service strategic marketing agency focused on helping businesses and nonprofits find their voice in a crowded marketplace.
As a multi-location, primary care practice, ELFP needed a strategic communications plan that put their brand in front of more patients across a seven-city region. Patient education was critical; they needed to understand the preventive and diagnostic services were available to them and why this comprehensive medical care is important.
Within our comprehensive marketing plan, we detailed how we would leverage print and digital marketing platforms to communicate ELFP’s locations and services. Our multi-channel approach incorporated social media, direct mailers, pay-per-click ads, provider videos, search engine optimization, print ads, e-newsletters and billboards.
All in the Details
Seasonal campaigns emerged as we identified major preventive and diagnostic services for the practice at key times during the year. Campaign concepts translated into custom graphics and messaging targeted to a specific demographic audience. By tracking and monitoring website contact forms and phone calls, we quantified campaign success. Brand awareness campaigns ran in conjunction with the seasonal promotions and focused on increasing the visibility of ELFP’s brand on social media and in the community. Utilizing a multi-media approach that spanned from videos to billboards, we reinforced a brand that prioritizes patient-centered, state-of-the-art care at nine clinic locations.